E-Mail Marketing Specialist (d/f/m), Utrecht

Develop and execute an E-Mail Strategy for the Dutch market, with the goal to accompany (potential) customers along their customer journey. Develop mailing campaigns in order to generate leads as well as increase customer value and loyalty. Translate the brand strategy into channel specific content that supports the overall marketing goals.Adapt international and German assets to Dutch requirements. Monitor and analyze key performance metrics such as conversion rates, open rates, click-through rates, and overall subscriber growth and translate findings into actionable insights. Build robust and continuous testing scenarios and ensure quality for Marketing emails, including testing of text, layout, landing pages and links.Always keep track of the latest trends, competitor activities, innovations and opportunities in email Marketing. Design and develop email templates. Collaborate closely with global Marketing team and Dutch sales team. Your backpack is filled with: Professional experience in E-Mail Marketing and E-Commerce/Online Marketing; experience in other online Marketing areas is a plus.Experience with email Marketing tools (e.g., Hubspot, Mailchimp, Optimizely). Affinity for digital products and current trends in digital business. Fundamental knowledge in web analytics (e.g., Google Analytics). Strong analytical skills - particularly with typical E-Commerce / CRM KPIs. Basic knowledge of digital image, video editing, and in HTML and image processing.Dutch native speaker, fluent in English; knowledge of German is an advantage. Bike-Leasing Homeoffice

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