Growth Marketing Specialist, Utrecht

B2Press is a global self-service press release distribution platform operating in more than 75 countries and 24 languages. Through our international news agency network, brands can distribute their press releases and gain guaranteed media visibility across trusted outlets worldwide. We replace traditional PR complexity with a transparent, product-driven system that allows companies to manage and scale their communication efforts globally from a single platform.Role Overview

We are seeking a

Growth Marketing Specialist

who will execute and optimize our acquisition, CRM, and marketing workflows across multiple channels. You will work closely with the managers and collaborate with our growth marketing agency to improve campaign performance, manage marketing systems, and support international expansion efforts. This is a hands-on role focused on execution, coordination, experimentation, and continuous improvement.The ideal candidate is analytical, structured, comfortable working with data, and confident managing marketing tools and workflows end-to-end. Success in this role will be measured by acquisition performance, conversion improvements, and marketing efficiency. Responsibilities

- Performance&Growth Execution Plan and execute the paid campaigns (Google&LinkedIn) Improve acquisition performance and conversion rates Explore and test new marketing channels Work closely with the growth team to support SEO and brand visibility - CRM, Email&Marketing Operations Manage Zoho CRM workflows, segmentation, and automation Ensure accurate lead tracking and lifecycle management Maintain clean marketing documentation and workflows - Analytics, SEO&Reporting Conduct keyword research and support organic growth initiatives Monitor GA4, Search Console, and campaign analytics Maintain tracking setup via Google Tag Manager Prepare structured performance reports with actionable insights Requirements

- Education Bachelor’s degree in Marketing, Business, Communications, Digital Media, Data/Analytics, or a related field. - Experience 2–4 years of hands-on experience in digital marketing, growth, or performance marketing Experience working with paid advertising platforms and marketing analytics toolsExperience with CRM systems (Zoho, HubSpot, Mailchimp, or similar) Experience working with or alongside external agencies is a plus Experience in SaaS or B2B environments is preferred - Core Skills Strong understanding of acquisition funnels and conversion metrics Analytical mindset with the ability to interpret performance dataAbility to manage multiple marketing workflows in a structured way Comfortable working in a fast-paced, international environment Strong written and verbal communication skills in English - Technical Skills Google Ads, Meta Ads, LinkedIn Campaign Manager GA4, Google Tag Manager, Search ConsoleSEO tools (Ahrefs, SEMrush, or similar) CRM and email automation platforms Basic understanding of tracking, attribution, and conversion setup What We Offer

Career Growth:

Opportunity to contribute to the growth of a global PR platform and take ownership of key marketing operations with measurable impact. Global Exposure:

Work on a product used across multiple international markets and gain experience in global growth operations. Compensation&Benefits:

Competitive gross salary including applicable allowances, performance-based 13th month compensation, employer pension contribution, transportation reimbursement, agreed remote working days, and a company-provided MacBook. Real Impact:

A role where your work directly influences acquisition performance, operational efficiency, and revenue growth. If you are passionate about data-driven marketing and optimizing scalable growth systems, we would love to hear from you! Note:

Only applicants currently living in the Netherlands will be considered.

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