Social Media&Community Lead— Culture&Trends (Hybrid), Utrecht

Overview If you’re the friend who sends viral TikToks before anyone else, knows what’s trending on Instagram before it hits the news, and can turn a comment section into a vibe, this role is for you.

At Foot Locker Europe, you’ll be the mastermind behind our community vibes and basically our tone of voice guardian - jumping into TikTok challenges, sparking conversations on IG, and keeping our channels fresh and fun.

All daily tasks will be as directed by the Social Media Manager. This includes, but is not limited to, creation of the social media calendar, scheduling, community management, copywriting and reporting.

We are looking for someone that can spot the cringe a mile away and run the complete other direction.

Responsibilities 1. Community Management (Instagram, TikTok, YouTube)

Reactive community management

Actively monitoring comments and DMs on Instagram, TikTok, and YouTube.

Fueling conversations in our comment sections in a brand-safe, on-tone, and culturally relevant way.

Managing sensitive or escalated comments and flagging issues to the Social Media team when needed.

Proactive community management

Engaging with Vendor and partner pages

Engaging with Passion-point communities (sneaker, culture, basketball, etc.)

Engaging with Friends of the brand

Engaging with Relevant and viral creator content in the sneaker and fashion space

Expanding Foot Locker’s visibility and relevance by thoughtfully participating in wider conversations.

GEO collaboration

Coordinating community management efforts with GEO teams where relevant.

Ensuring alignment in tone of voice, escalation processes, and key moments.

Campaign support

Developing and executing a dedicated community management approach (together with the Social Media team) for Vendor and Brand campaigns.

Working closely with the central Social Media team to ensure a consistent rollout and response strategy.

2. Scheduling&Copywriting

Scheduling social content across platforms in collaboration with the Social Media team.

Tagging content in Sprinklr/Brandwatch for accurate reporting.

Writing and adapting platform-native copy aligned with brand tone, cultural moments, and community insights.

Quality-controlling that all content goes live correctly and on time.

Flagging any issues or delays proactively.

3. Reporting&Insights

Delivering clear weekly community and performance updates, including overall performance on all channels.

Competitor and industry monitoring.

Spotting emerging social and cultural trends relevant to Foot Locker and our audience.

Translating insights into actionable recommendations for content and community strategy.

4. Creative Contribution

TikTok&short-form ideation

Spotting trends, formats, and fun concepts suitable for Foot Locker EU.

Translating these ideas into clear, creative and actionable briefings for filming.

Broadcast Channel

Proactively concepting ideas to keep the broadcast channel engaging and relevant.

Strengthening the always-on layer with creative, community-driven content to maintain momentum and consistency.

5. Operational support

Supporting the Social Media team with ad-hoc operational requests, including store requests and warehouse orders.

Qualifications

Available for 40 hours a week

2-3 years experience in community management or a similar role

Deep understanding of social culture: trends, creators, and platform-native formats

Execution-driven mindset: Comfortable working in a fast-paced, hands-on environment

Community-first operator: Confident managing, engaging, and growing conversations across social channels

Strong platform-native writer: Able to adapt copy to brand tone, cultural moments, and community insights

Creative mindset: Proactive in bringing fresh ideas and concepts to the team

Cultural affinity: Strong interest in sneakers, fashion, youth culture, and basketball is a plus

Benefits

Recognition, inclusion and belonging in a diverse environment

25 holidays and flexible working (hybrid position, in office ~2 days p/w)

Employee Discount on in-store and online products

Casual Sneaker Culture

Learning&Health/Wellbeing programs

Career development and growth in an ambitious international team

Travel reimbursement

Access to premium wellness apps

Bike plan and contribution to gym subscription

Pension Plan

Discounted Collective Health plans

Activities organized by our Social Committee

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