Catalyst Academy– Netherlands – Paid Marketing, Amsterdam

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human‑first, award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. The agency is recognised by the Forrester Wave® Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and, most recently, Marketing Measurement&Optimization. VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Paid Media Trainee In the Paid Media team of VML Netherlands, we help clients grow with digital advertising. We guide Paid Media strategy, develop and manage online marketing campaigns, and accelerate business results in collaboration with other teams at VML for clients.

Responsibilities

Create advertising creatives for clients and advertising platforms.

Work with automation tools such as Channable and Smartly to scale and automate campaigns.

Report to clients on campaign performance.

Consult with clients; be trained in becoming client‑facing, consulting clients on paid marketing strategy and execution.

Collaborate with other teams– work with SEO, Content, Data to deliver optimal results.

What You’ll Need

Curiosity: A natural curiosity about how things work and a desire to understand the underlying principles of paid marketing.

Attention to detail: Paid marketing often involves managing budgets, targeting parameters, and ad copy, so accuracy is crucial.

Communication: We work client‑facing; therefore, good communication is key.

What You’ll Learn

Proficient campaign management across ad platforms: Within one year, the trainee will develop proficiency in setting up, managing, and optimising paid advertising campaigns across at least two core platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads).

Data‑driven optimisation&analysis: The trainee will become skilled at using data to inform campaign decisions and improve performance.

Effective collaboration&communication: The trainee will develop strong communication and collaboration skills to effectively work within the paid marketing team and with other departments.

What You’ll Get From Us

Competitive salary.

Real work and responsibilities.

In‑depth training curriculum.

1 week onboarding including training, eLearning, and group projects.

Bespoke client briefs throughout the 12 months.

Access to the wider WPP network.

A multitude of groups and communities you can be part of.

The opportunity to make your mark.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Equal Opportunity Employer WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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