Sales Director, Retail and Manufacturing, Amsterdam

Sales Director, Retail and Manufacturing

Full-time

Employee Type: Regular

Region: EMEA - Europe, Middle East and Africa

Work Persona: Flexible

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today— ServiceNow stands as a global market leader, bringing innovative AI‑enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud‑based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

What you get to do in this role:

Build a team of direct Sales Executives to drive rapid new business sales growth in the region

Build and drive sales strategy for the region in conjunction with Sales Operations to effectively Go‑To‑Market including understanding the competitive landscape, presence and strength within the region

Actively engage in territory planning, relationship development and opportunity development and drive revenue by supporting and assisting Field Sales Teams in closing opportunities

Recruit, coach and mentor team members to drive excellence

Develop territories and quotas for the sales team and effectively communicate performance expectations within the team

Manage and report accurate forecast and pipeline to the business

Achieve annual sales goals on a quarterly and annual basis

Engage and align effectively in C‑level meetings to properly understand customer business requirements

Build effective working relationships with Solution Consulting, Business Units, Professional Services, Marketing, our Partner community and the ServiceNow executive team

Retain and grow existing customer base with regular non‑sales customer engagement activities to deliver an excellent customer experience

To be successful in this role you have:

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision‑making, or problem‑solving. This may include using AI‑powered tools, automating workflows, analyzing AI‑driven insights, or exploring AI's potential impact on the function or industry.

Extensive track record of new business sales success including presentation and negotiation skills within industry and at C‑Level

Strong success in recruiting, coaching and managing an exceptional sales team

Strong strategic thinking including analytical and financial planning skills to meet and exceed quotas and goals

Ownership of accurate CRM reports including current and future quarterly forecasts and opportunity inspection

Experienced in driving sales process and in building effective working relationships with Sales Operations

Ability to understand the 'bigger picture' and business drivers around IT

Ability to build long‑term strategic and senior level relationships

Ability to adapt and work effectively within a rapidly changing and growing environment

Demonstrates strong business and financial acumen

Built self‑motivated sales teams that embrace a culture of collaboration, enthusiasm, and overachievement

Champions and promotes top performers, constantly develops and coaches the team and themselves, and appropriately manages performance grades

Proven partner relationships and networks, and ability to grow the impact of revenue streams and territory development through the partner ecosystem

Ownership of driving successful pipeline generation activities developed by marketing or the partner community

Good knowledge of either the Retail or Manufacturing sectors

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third‑party service.

Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance.

Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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