Marketing Projects Lead: Global Campaigns&KPIs, Amsterdam

About the Role In this role you will act between the Event, Commercial, Social, and Data&Insights MCs and the Microsoft stakeholders. The Project Execution Lead plays a key role in receiving full briefings for Marketing Projects, advising stakeholders on MC Program services, processes, SLAs, KPIs and tools, and in coordination of the MC delivery.

Responsibilities

Support marketers in developing an integrated and feasible marketing demand generation plan that connects local marketing execution with automated demand generation.

Understand global and local governance for planning, setup and measurement of marketing demand generation activities.

Advise stakeholders on overall MC Program execution processes, SLA, KPIs, tools and services.

Understand targeting criteria and options relative to local marketing priorities, including working with pre-defined target lists.

Ensure past learnings and experiences are documented and incorporated into ongoing commercial marketing planning and execution.

Act as the single point of contact for Microsoft marketing projects execution and for operational commercial marketing activities that involve multiple MC Program disciplines.

Create Marketing Projects&Service Requests in the intake tool on behalf of the Microsoft marketer.

Develop the project plan and coordinate marketing execution with all parties involved in an activity– WT and Microsoft stakeholders, and third parties.

Deploy tracking tools to track the execution progress and ensure accurate spend attribution.

Inform stakeholders on progress and resolve issues.

Support Microsoft stakeholders in organizing cadence meetings and share meeting documentation and follow-up on action points related to MC Program activities.

Ensure measurement plans reflect reporting requirements provided by marketers.

Support marketers’ business objectives by providing standard marketing measurement and reporting plans.

Ensure business leads are uploaded in a timely manner to Marketo when needed.

Use reporting provided by Marketing Services teams to provide specific views and information to stakeholders.

Regularly review Marketing Services performance dashboards to understand campaign performance and lead stage conversions within increased focus on marketing outcomes and business results.

Look across multiple marketing activities to find patterns, best practices and alignment and efficiencies.

Support marketing governance, requests, and review performance of locally created emails using provided dashboards.

Focus on deployment of standard marketing projects; also support local non-standard marketing campaigns.

Act as ambassador on global commercial marketing tools and services.

Educate local stakeholders on modern marketing services and tool capabilities.

Attend Modern Marketing Meet-Ups to ensure up-to-date knowledge.

Bring MC Program discipline expertise into campaigns planning and execution when requested or needed.

Have a high level of compliance with company rules and processes such as data protection and brand guidelines.

Communicate complex information in a structured way.

Deal comfortably with senior clients and third-party stakeholders.

Manage multiple events and activities and prioritize effectively.

Be a strong team player and able to build relationships across culturally diverse stakeholders.

Possess strong problem‑solving skills and attention to detail.

Qualifications

High level fluency in both Dutch and English.

2+ years’ experience in executing marketing‑related B2B events.

2+ years’ experience in a client‑facing project and/or account management role.

Proven project management experience, including owning KPIs, tracking progress, and meeting deadlines.

Solid skills in Microsoft tools: Word, Excel, PowerPoint, Outlook, Teams.

Currently residing in The Netherlands and holding a legal right to work there.

Compensation

Up to€48,000 per year gross, based on experience (inclusive of 8% holiday allowance pay)

A mobility package to suit your commuting needs.

Competitive pension benefits.

Company laptop to support both office‑based and remote working.

At‑home office tools.

Culture&Benefits

A flexible hybrid schedule that puts your work‑life balance first.

A culture of trust, with a feel‑at‑home vibe and an international environment.

Mental health: Complimentary membership to Headspace and EAP counseling services.

Wellness pack: Yoga classes, our own in‑house masseuse, bootcamp initiatives, etc.

Working with a renowned international customer base, B2B and B2C customers.

End of the week drinks, team events and parties.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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