EMEA Regional Marketing Lead: Field&Growth Campaigns, Amsterdam

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems.

An overview of this role As a Senior Regional Marketing Manager, EMEA on GitLab's Regional Marketing team, you'll guide the strategy and execution of integrated programs that help increase pipeline growth across the EMEA region. You'll work closely with Sales, Marketing, Product, and Ecosystem teams to create in-person and digital experiences that show GitLab's value to enterprise audiences and assist both Sales and Ecosystem priorities. In this role, you'll manage regional plans, bring creative ideas to market, and use performance insights to improve programs over time, while working with flexibility in GitLab's all-remote, asynchronous, values-driven environment.

Some examples of our projects:

Building regional field marketing strategies and integrated campaigns across EMEA that align to territory priorities and help generate measurable pipeline

Delivering third-party and GitLab-owned events, alongside digital programs, that create meaningful engagement with customers and prospects across the region

What you’ll do

Manage EMEA regional marketing initiatives by creating detailed program plans and executing integrated campaigns that advance Sales and Ecosystem goals.

Develop and run field marketing strategies across the region, using in‑person and digital tactics to engage target audiences and increase pipeline growth.

Continually test, learn, and improve programs to define best practices and evolve regional marketing as business needs change.

Analyze performance and communicate the impact of regional marketing programs to different audiences, including local leadership and executive stakeholders, tailoring insights clearly for each group.

Improve return on investment through disciplined planning, measurement, and management of regional marketing budgets and financial processes.

Coordinate cross‑functional collaboration to execute demand generation and field marketing plans in collaboration with Sales, Product, and other Marketing teams.

Work with external agencies and third‑party partners to plan, manage, and deliver campaigns and events across EMEA.

Help build and improve processes within the Regional Marketing organization, and travel as needed in line with company policy, with travel up to 50% required.

What you’ll bring

Experience in B2B technology marketing with a focus on field or regional marketing and close collaboration with Sales teams.

Proven ability to create and execute marketing programs that combine strategic planning with strong attention to operational detail.

Creative thinking and a willingness to build new programs from the ground up, while bringing fresh ideas and practical approaches to regional campaigns.

A data‑driven mindset, with experience using results and performance insights to guide decisions, refine tactics, and shape strategy.

Experience owning or supporting territory budgets, including allocating resources across tactics and managing spend responsibly. Strong organizational and communication skills, with the ability to turn complex ideas into clear content, presentations, and stakeholder updates.

Ability to work in a fast‑moving environment with many stakeholders, work self‑directed with minimal supervision, and build trust across teams.

Proficiency with core collaboration and CRM tools such as Salesforce, Slack, and Google Workspace to support program execution and cross‑functional coordination.

Familiarity with marketing automation, reporting, and project management tools, and an understanding of Agile, DevOps, or the software development lifecycle.

About the team The Regional Marketing team is a strategic collaborator to Sales and the broader go‑to‑market organization, and we focus on helping GitLab grow through thoughtful, measurable regional programs. In EMEA, we bring together regional insight, campaign execution, and close collaboration to connect GitLab's platform story with the needs of buyers across varied markets. You'll join adistributed team where we value transparency, iteration, and strong cross‑functional collaboration, and you'll have the chance to contribute to how we show up in the region through programs that assist pipeline, strengthen our market presence, and reflect our mission to enable everyone to contribute to and co‑create the software that powers our world.

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