Digital Marketing Analyst (Data Analyst), Amsterdam

ABOUT US At NMQ Digital, we orchestrate digital excellence for global brands. We are a Dutch-rooted, fast-growing digital partner to the world's leading multinationals, helping marketing leaders move from fragmented execution to unified orchestration, where strategy, technology, content, and data work in concert toward measurable outcomes.

Our practice spans Traffic Generation, Content Management, E-Mail Marketing, Project Management, Full-Stack Development, Digital Strategy&AI Transformation, Data&Analytics, and UX/UI Content Design, delivered as one cohesive capability, instead of a patchwork of services. With offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogotá, and Portland, our multicultural team turns global complexity into competitive advantage. Different perspectives, languages, and lived experiences are how we hear what others miss and orchestrate what others can't.

Role Summary Our client's Marketing Insights&Analytics (MI&A) team is looking for a hands-on Digital Marketing Analyst to support data-driven marketing decision-making across multiple business units.

This is a doer role - the successful candidate will spend the majority of their time working directly with data: extracting, transforming, analyzing, and visualizing marketing performance data to generate actionable insights. This is not a project management position.

Please note that this position is a hybrid opportunity with three days a week in the Amsterdam office.

Key Responsibilities Web Analytics:

Collect, analyse, and report on web traffic, user behaviour, and conversion data using platforms such as Adobe Analytics, Google Analytics, or similar tools. Digital Advertising Analytics:

Measure and optimise the performance of paid media campaigns (search, display, social, programmatic) across channels and business units. E-Commerce Analytics:

Track and analyse e-commerce KPIs including transaction data, funnel performance, product engagement, and revenue attribution. Dashboard Development:

Build and maintain interactive dashboards and reports in Power BI (or equivalent) to provide stakeholders with self-service access to marketing performance data. Data Extraction&Transformation:

Work with raw data sources, APIs, and exports; clean and structure data in Excel, SQL, or Python/R for analysis. Cross-BU Support:

Deliver analytics support across our client's multiple business units, adapting to varying data maturity levels and stakeholder needs. Insight Generation:

Translate data into clear, actionable insights and recommendations for marketing leaders and business stakeholders. Ad-Hoc Analysis:

Respond to incoming analytics requests from the broader marketing organisation with speed and rigour. Adhere to company information security policies and complete required security awareness training

Required Skills&Experience 3–5 years of experience in digital marketing analytics, web analytics, or a related data analysis role. Strong proficiency in web analytics platforms (Adobe Analytics,

Google Analytics 4 , or similar). Advanced level of

Google Analytics . Experience with digital advertising measurement across paid search, display, social, and/or programmatic channels. Hands-on experience building dashboards and reports in Power BI, Tableau, Looker, or equivalent. Solid Excel/Google Sheets skills (pivot tables, VLOOKUP/INDEX-MATCH, data modelling).Familiarity with data extraction from APIs, tag management systems, and marketing platforms. Comfortable working with large datasets and multiple data sources simultaneously. Strong communication skills— ability to present data findings clearly to non-technical stakeholders. Self-starter who can work independently and manage competing priorities across business units.

Nice to Have Experience in healthcare, medtech, or B2B enterprise marketing environments. Familiarity with CRM data (Salesforce) and marketing automation platforms (Eloqua, Marketo). SQL proficiency; exposure to Python, R, or Databricks is a plus. Knowledge of SEO/GEO analytics and share-of-search measurement.Experience working within a multi-business-unit or matrix organisation. Understanding of lead funnel analytics and marketing-attributed pipeline measurement.

WHAT WE OFFER Birthday Time Off:

A half-day off is granted on birthdays. Mental Health&Support♀️:

Free company subscription to our mental health&support partner

‘’Openup’’. Referral Program:

Our referral program

‘’Friends2Work’’

encourages our employees to refer their friends, followed by a cash award once they are hired. Self-Improvement : Access to numerous online courses and training in our own in-house training platform,

NMQ Academy

&access to our exclusive

Mentorship Program

provided by our brilliant senior peers. Team Environment:

We give you the opportunity to work with global brands together with a fun, diverse, and dynamic team and become a part of a global success story!

If our rhythm resonates with you, we'd love to meet. Please apply with your CV.

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NMQ Digital is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. Great orchestration requires every voice in the room.

Don't be discouraged if you feel you don't meet every single requirement for a role growth is part of how we play, and there is always room to develop your craft at NMQ.

Should your application be successful, a member of our Talent Acquisition team will be in touch shortly. If you are not contacted within 30 days regarding the position you applied for, please consider that your application has not been successful for that role.