Director, Publishing&Creator Marketing [DACH], Amsterdam

우리는 게이머의 로망을 실현하기 위해, 누구도 가지 않는 길을 갑니다. 예상과 뛰어넘는 과감한 상상력과 기술로, 전 세계 팬들이 잊지 못할 세상을 만들기 위해 담대하게 도전하고 개척합니다.

We pioneer the path to players' dreams. With bold imagination and breakthrough technology, we create unforgettable worlds for fans across the globe.

This role requires business level proficiency in German&English.

We are KRAFTON– a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world.

Since the release of our flagship title– PUBG: BATTLEGROUNDS – in 2017, it has become one of the highest-selling video games of all time with over 70 million copies sold.

The EU Publishing team, based in Amsterdam, is part of KRAFTON’s West Publishing Services (WPS) department. The team drives awareness, player acquisition, and community engagement across key European markets for KRAFTON’s IP portfolio. Core functions include creator marketing, performance marketing, and local market strategy.

We are now looking for a senior, hands‑on Director for DACH to join our EU Publishing team in Amsterdam and take full ownership of one of our most strategic European markets. You will lead high‑impact influencer campaigns, manage agency partners, and shape our local go‑to‑market strategies to directly connect KRAFTON’s iconicportfolio with millions of German‑speaking players.

Basic Roles and Responsibilities

Lead planning, execution, and performance reporting for influencer and content creator campaigns in the DACH market

Contribute to the local publishing strategy for the DACH market, including go‑to‑market planning, market assessment, and release readiness

Identify, evaluate, and manage relationships with gaming creators in the German market across YouTube, Twitch, TikTok, and Instagram

Develop campaign briefs, creator communication materials, and activation plans aligned with global publishing direction

Manage agency partners and creator networks operating in the DACH region

Coordinate with EU MarCom, EU Creative, and HQ teams to integrate creator activities into broader publishing plans

Track and report campaign KPIs, including reach, engagement, conversion, and earned media value

Provide market intelligence and recommendations on the German gaming landscape to inform publishing decisions

Oversee the localisation of creator‑facing and publishing materials for the German market

Required experience

Native German speaker with professional working proficiency in English

Bachelor’s degree in marketing, communications, business, or a related field. Master’s degree is a plus

Significant experience in influencer and content creator marketing and game publishing, with a focus on the German‑speaking market

Proven track record of leading creator campaigns for game titles across launch and always‑on phases at a senior level

Demonstrated experience in game publishing functions, including go‑to‑market planning, local market strategy, and cross‑functional coordination

Deep knowledge of the German gaming creator ecosystem, including key platforms, talent agencies, and audience behaviour

Experience managing creator relationships directly and through agency partners

Strong analytical and reporting skills, with the ability to translate performance data into actionable recommendations

Ability to work with a high degree of autonomy, lead senior‑level workstreams, and influence cross‑functional stakeholders

Nice to have experience

Prior experience in a director‑level DACH‑focused role at a game publisher, developer, or gaming agency

Existing network of gaming creators, talent representatives, and publishing contacts in the German market

Experience owning the local publishing strategy end‑to‑end, beyond campaign execution

Familiarity with the full game publishing lifecycle across pre‑launch, launch, and post‑launch phases

Knowledge of EU and German advertising disclosure requirements for creator content

Experience with market intelligence tools such as GameDiscoverCo, SteamDB, or similar platforms

What we offer

A competitive salary

An allowance to cover the Dutch mandatory health insurance

25 paid + 4 extra paid working days off a year

Relocation package

Pension scheme

A commuter allowance

Lunch allowance and a range of snacks&drinks

Health and Wellness allowance

Full assistance with visas and the 30% ruling applications when the candidate is eligible

We welcome all applications!

We are proud to have such a multicultural environment and we strive to create a safe, inclusive, and harmonious atmosphere for everyone to thrive in. We invite applications from all genders, sexual orientations, races, colors, religions, and ages.

If this sounds like a good fit for your skills and experience, then apply right away!

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