B2B E-Commerce Director, Amsterdam

B2B E-Commerce Director (Turkey)

Are you ready to lead the eCommerce expansion strategy for a global consumer brand in Turkey? If you're passionate about shaping the future of online retail, building high-impact partnerships, and driving sustainable growth, this could be the opportunity for you.

Join a high-performing team to accelerate digital growth, strengthen marketplace partnerships, and enhance the customer experience across key online channels.

Core Responsibilities Own the end-to-end B2B eCommerce strategy for Turkey, defining the channel vision, growth ambition, and strategic roadmap aligned with regional and global priorities Continuously evolve the eCommerce channel by identifying new business models, tools, and ways of working to accelerate growthLead strategic eCommerce partnerships, developing and executing joint business plans to drive revenue, profitability, and market share Manage commercial negotiations, including trade terms, investments, retail media, and promotional planning Build a strong, shopper-focused value proposition across assortment, pricing, content, and executionLead, coach, and develop commercial and digital marketing teams (including retail media) Contribute to annual planning, forecasting, and long-term strategic direction for the business unit Act as a key member of the local leadership team, shaping broader business priorities

The Role This is a critical leadership position responsible for driving digital commerce growth across key online platforms in Turkey. You will play a central role in developing strategic partnerships, strengthening commercial capabilities, and positioning eCommerce as a core growth engine. Beyond channel ownership, this role contributes to wider business strategy, enabling cross-functional collaboration and supporting long-term market success through strong execution and leadership.

About You Strong experience leading eCommerce functions within FMCG, consumer goods, or retail Deep understanding of eCommerce fundamentals (assortment, pricing, promotions, retail media) Data-driven mindset with the ability to translate insights into actionable strategies Proven leadership experience managing and developing high-performing teamsStrong commercial acumen and negotiation skills with complex partners Experience building and executing joint business plans with major eCommerce customers Strategic thinker with the ability to translate vision into tangible results Comfortable influencing senior stakeholders both internally and externallyExperience in fast-paced, performance-driven environments Exposure to emerging markets or multi-country operations is advantageous Experience with retail media and performance marketing models Strong cross-functional collaboration and change leadership capabilities