Head of Marketing, Amsterdam

As our

Head of Marketing , you will be responsible to define our brand narrative, value proposition and drive awareness, acquisition and growth between our services and platform business.

Your impact Strategy&Positioning (20%)

Define our value proposition and positioning together with the Head of Business Development

Monitor the evolving competitive landscape and ensure a differentiated positioning in each of our industries and markets

Support our Industry Directors in crystalizing the value proposition for our focus industries

Test offers through well-designed marketing campaigns before engaging in a full-scale investment

Define our overall communication and channel strategy

Refine and monitor our OKRs, ensure clear reporting and proactively look for improvements

Hands-on Execution (60-70%)

Work on our overall content strategy and set up SEO and GEO optimization

Execute multi-channel digital campaigns designed specifically for lead generation

Manage the social media calendar and run both internal and external events

Track! Use data to reallocate budget toward what actually converts

Define and execute a channel marketing strategy with our alliance partners such as Google, OpenAI, Microsoft, AWS, Anthropic and Cisco

Coordination&Ops (10-20%)

Coordinate and coach the marketing team and engage with internal clients (industry directors, sales teams, HR and delivery)

Direct agencies and freelancers

Handle press releases and media relations

Manage our annual marketing budget, look for ways to optimize and reallocate to most performing tactics

Why you?

8+ years of experience in an all round marketing position where you were responsible for the overall strategy (positioning/GTM) and the hands on execution yourself

Mandatory in house experience in a local tech/SaaS/AI start-up or B2B enterprise environment

Comfortable with the tech lingo and the ambiguity fast changing environments bring

Master’s degree in Marketing, Business, Communication or a related field

Advanced analytical skills, you don't just report data, you use it to re-steer strategy

Expert at managing and working with cross-functional stakeholders and multiple workstreams via tools like Notion

Professional fluency in English, Dutch is a big bonus

Ability to translate complex AI concepts into attractive and crisp business value propositions

AI native, you use and experiment with different AI marketing tools

Why ML6?

Driving seat:

Whether you want to grow further in your role or expand scope and responsibilities at one point, we shape the path together and provide support to accelerate your career in our fast evolving environment.

Take ownership from day one:

We want you to act like a shareholder—so we make you one. We provide stock options, ensuring you truly share in our collective success.

Value driven innovation:

Our work is guided by a commitment to Do Good and Excellence in Delivery. You’ll work on challenging, diverse projects where your passion for technology creates a real-world impact.

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