Research Internship - Digital Marketing Transformation (Song), Amsterdam

Job Description Do you get excited by questions like: How can brands stay relevant in a fast-changing digital world? Curious how organizations use data, technology and creativity to create better customer experiences? And are you looking for a thesis internship where you can combine academic research with real business impact? Then this might be the opportunity for you.

At Accenture Song, we help leading organizations transform the way they do marketing. From smarter personalization strategies to future-proof marketing operating models: we work at the intersection of strategy, data, technology and creativity to drive growth through relevance.

Internship Details

Period: 4– 6 months

Start date: September 2026

Team As a Research Intern, you’ll become part of our Marketing Advisory team within the Marketing capability. A team of strategists, thinkers and problem-solvers who help clients rethink and improve their marketing and customer experience capabilities.

You’ll work alongside experienced consultants, get exposure to real client challenges, and contribute to projects that shape the future of marketing. At the same time, your thesis remains your main priority and we’ll actively support you throughout the journey.

Daily Tasks On a daily basis, depending on available projects, the following can be expected:

Write your thesis, with support from experienced consultants in our team

Research trends in digital marketing, customer experience and personalization

Support maturity assessments and benchmarking analyses for clients (optional)

Assist in developing insights that contribute to transformation strategies and roadmaps (optional)

Help structure and analyze data to support decision-making (optional)

Contribute to presentations, reports, and client deliverables (optional)

Collaborate with cross-functional teams (strategy, data, technology) to explore innovative solutions

Present your findings to internal stakeholders and the broader team

Gain hands-on experience as a consultant within Accenture Song (optional)

Research We support research topics that connect to the following domains, among others:

Digital Marketing Transformation

Customer Experience Strategy

Personalization&Relevance at Scale

Marketing Operating Models

Data-Driven Decision Making

AI in Marketing

Customer Journey Optimization

Marketing Technology&Innovation

#J-18808-Ljbffr