Vacature head of marketing. b2b, Zoetermeer., Amsterdam

head of marketing. b2b, Zoetermeer. As Head of Marketing&E-commerce, it’s your mission to build the brand and grow (e-commerce) sales. You are responsible for our marketing and e-commerce, and you will lead the team. Our products are the market leaders in Europe in Money Handling solutions.

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arketing&e-commerce Based on a thorough understanding of the SME and B2B consumer, the brand, its market, and competition, you lead the marketing strategy and commercial planning.

You create the product roadmap and the introduction of the new product launches. We are highly innovative with our product development, and you will market this in different countries. You will be building the Safescan brand, including all product and content. At Safescan, e-commerce is one of the most important sales channels, and it’s your job to manage this: from development of the platform to all digital advertising and marketing automation.

Duties and responsibilities

Strategic Marketing Planning

Building the brand and visibility of the brand through the CDJ

Product and brand content (e.g., including a new video strategy)

Defining and leading the Product road map (incl new products and categories) and product introductions

Benchmark communication and portfolio of competitors

Research, insights, and customer journeys

Support the Online performance marketer with the Development of the e-commerce platform

Manage and drive e-commerce sales

Leading all (digital) marketing activities (advertising, crm, marketing automation, content assets for all sales channels)

Support the online marketer to plan, budget, track, and optimise all media activities

Lead and grow the team (3fte) as well as external agencies

Plan, manage, and evaluate the marketing budget

Lead the development and optimisation of the new safescan.com

Who are you:

You have a strong personality and a no-nonsense mentality

You know how to manage and inspire a team

You have a professional and pragmatic approach

You are a strategic thinker and analytical

You have strong communication skills

You have a proactive and hands‑on attitude

Creative, out-of-the-box thinker

Qualifications:

A relevant higher education degree in a related field (e.g., Marketing Management, Economics, Business Management)

8+ years of experience in marketing, product marketing, e-commerce type of roles within a commercial b2b sales environment

Good knowledge of English and Dutch (Dutch not essential).

Experience managing people

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