Marketing Automation Lead, The Hague

Your profile We're looking for a hands-on and analytically sharp

Marketing Automation Lead

to own our marketing technology stack and campaign operations during a 12-month maternity cover.

Are you building automated journeys, optimising lead flows, and making sure the right message reaches the right person at the right time? Do you enjoy working cross-functionally, connecting the dots between content, demand gen, and sales? At Cenosco, you'll join our Revenue Growth team and take ownership of the automation and digital infrastructure that keeps our pipeline moving.

If you're detail-oriented, comfortable working independently, and energised by turning marketing data into smarter campaigns, this is a great opportunity to make a real impact in a niche, high-value SaaS business.

The role starts as a 12-month cover with the potential to grow into a permanent position for the right person.

What You'll Do

Own and manage the marketing automation platform. Build, optimise, and maintain workflows, nurture sequences, and lead scoring models

Plan and execute multi-channel campaigns across email, LinkedIn, Google Ads, and other relevant platforms, tailored to key markets (Europe, APAC, North America)

Manage and continuously improve the lead lifecycle—from acquisition through nurture to sales handoff—ensuring efficient, well-timed communication throughout

Analyse campaign and funnel performance: track KPIs, run A/B tests, interpret data, and translate findings into clear recommendations

Maintain and improve audience segmentation and ICP targeting across markets

Collaborate with content, design, and sales teams to ensure campaigns are well-executed and aligned with broader GTM priorities

Support product marketing activities; help excite existing users about new features and releases through targeted in-tool messaging, email, and social

Coordinate with external agencies where needed and keep the marketing tech stack clean, connected, and performing

What You'll Need

5+ years of experience in marketing automation, digital marketing, or performance marketing in a B2B SaaS environment

Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM integration

Proven experience running paid campaigns on LinkedIn Ads and Google Ads (search, display, video)

Strong analytical skills (comfortable with KPI/OKR frameworks, performance reporting, and data-driven optimisation)

Experience managing campaigns across multiple international markets

Excellent project management and cross-functional collaboration skills

Self-starting mindset. You can pick up context quickly, work independently, and deliver without heavy oversight

Available to start quickly and commit to a 12-month engagement

Bonus Points For

Experience in Oil&Gas, Chemical, or industrial SaaS markets

Familiarity with conversion rate optimisation and retargeting strategies

Experience coordinating or briefing external agencies

Strong portfolio of automated nurture programmes or paid campaign results

Why You'll Love Working with Us

Step into a functioning team with a clear brief and real ownership from day one

Work on a genuinely differentiated product in a high-stakes, niche industry

Flexible working setup that fits the role and your life

Competitive compensation with additional perks and top-notch equipment

Continuous learning and growth in a team that takes improvement seriously

Team activities chosen by the team—not picked to look good on LinkedIn

A group of engaged, passionate, and genuinely helpful people around you

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