Product Manager (F/M), Helmond

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PRODUCT MARKETING MANAGER

role at

ABEO

Cannice is a fast‑growing global brand in artistic gymnastics. We design, develop and deliver high‑performance equipment for clubs, federations and major international tournaments. With our footprint in Europe, LATAM and Asia, and our production facility in China, we combine innovation with deep professional expertise to support athletes and coaches worldwide.

As we expand our portfolio and accelerate our global presence, we are looking for a

Product Marketing Manager

who drives product excellence, connects markets with innovation, and acts as the bridge between engineering, production and our worldwide customer base.

Your Mission You take ownership of Cannice’s full product portfolio—shaping improvements, guiding development and ensuring our equipment meets the highest international standards. You translate market needs into product direction, collaborate with our design team in Europe and our production facility in China, and support our global dealer network with sharp product expertise.

You will also play a key role at international events and tournaments where Cannice is the equipment partner. You guide the technical setup of our equipment on‑site, ensure flawless execution, and champion Cannice’s presence in the global gymnastics arena.

Key Responsibilities Product Portfolio Ownership

Manage, maintain and develop the complete Cannice product range

Monitor performance, lifecycle, pricing and market positioning

Identify opportunities for innovation and competitive advantage

Product Management&Development

Work closely with design and engineering teams on product improvements

Provide structured input to the production facility in China

Translate user insights into functional and technical product requirements

Training&Expertise

Deliver product trainings to internal teams, dealers and partners

Create product documentation, technical guides and value‑proposition materials

Dealer&Customer Support

Act as technical sparring partner for dealers worldwide

Support with product‑specific questions, applications and configurations

Collaborate on layout drawings and equipment setup for new gym hall designs

International Events&Competitions

Represent Cannice as product specialist at major tournaments

Coordinate with technical teams to install and configure all apparatus

Ensure perfect presentation and performance of our equipment on‑site

What You Bring

Experience in product marketing, product management or technical marketing (sports equipment or related industries is a strong advantage)

Affinity with gymnastics

Strong analytical and conceptual skills; able to translate customer needs into product direction

Hands‑on mentality, comfortable in dynamic environments and international settings

Excellent communication skills; able to liaise between technical teams, production and commercial departments

Willingness to travel to international events and to visit partners and the Chinese production site (25%)

What We Offer

A pivotal role in shaping the future of a fast‑growing international brand

The chance to work with passionate experts across Europe, LATAM and Asia

Direct involvement in high‑profile gymnastics tournaments

Autonomy, innovation freedom, and a clear impact on Cannice’s product direction

Competitive compensation aligned with experience

Ready to Join Us ? If you want to build category‑leading products and play a central role in the global gymnastics market, we would love to meet you.

Seniority level Not Applicable

Employment type Full‑time

Job function

Marketing and Sales

Business Consulting and Services

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