Principal Specialist, Digital Marketing, Diemen

Position Overview

Advance your internal career within Randstad by owning our global cross‑channel orchestration logic as the resident expert on our owned channels. You will design and maintain the omni‑channel orchestration logic for all automated and campaign‑related messaging delivered to the global talent pool, leveraging Salesforce Marketing Cloud and HubSpot.Key Responsibilities

Channel Orchestration– Design and maintain the master omni‑channel orchestration logic for automated flows, ensuring messaging respects talent contact preferences and behavioral routing data. Logic&Hierarchies– Define and implement structural channel hierarchies, communication frequencies, and wait‑step logic to prevent message fatigue and optimize touchpoints. OpCo Enablement – Actively support local operating companies (OpCos) in expanding their local channel mix on the R‑one platform, providing framework governance and setup logic.Campaign Optimization– Manage audience segmentation, trigger architectures, and channel purpose optimization to maximize retention, redeployment, and sourcing ROI. Required Experience and Skills

Education– Bachelor’s or Master’s degree with approximately seven years of marketing automation and channel orchestration experience within a complex, matrixed organization. Platform Expertise – Proven hands‑on track record configuring complex journeys, data extensions, or trigger logic in Salesforce Marketing Cloud and/or HubSpot.Cross‑Functional Collaboration – Strong communication and analytical skills to translate product‑development capabilities into real‑world marketing solutions across global squads. Outside‑In Mindset – A strong perspective on modern cross‑channel engagement trends, balanced with a global mindset to apply these concepts across diverse local market realities.This is an internal position; applications must be submitted through Randstad’s internal mobility channels.

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