Content Marketeer - Dutch speaking, Heerenveen

We are currently hiring a

Content Marketeer

to be based in

Amsterdam .

Your Mission at Epassi | Alleo As a Content Marketeer at Epassi | Alleo, you will be the creative force behind the experience of every Dutch user on our platform. You will own the full content lifecycle— from strategy and planning to copywriting and performance optimisation — ensuring that our users not only understand their benefits but genuinely love using them. Working closely with the Engagement Manager and cross‑functional teams, you will craft personalised, engaging, and clear communications that turn everyday employees into active Alleo fans.

Your Responsibilities Will Be

Owning the content calendar end-to‑end, ensuring all user communications are tightly scheduled and consistently relevant

Creating clear, persuasive, and punchy copy across all user‑facing channels — newsletters, automated email flows, in‑app messages, and push notifications

Driving a‘Netflix‑style’ personalised user experience through tailored content based on user profiles, life stages, and in‑app behaviour

Co‑creating and executing large‑scale thematic and user‑retention campaigns from concept through to final copy

Monitoring performance metrics alongside the Lifecycle&Automation Manager and applying data‑driven insights to continuously improve content

Collaborating cross‑functionally with Customer Success, Marketing, Operations, and internal experts to translate complex benefit information into simple, engaging language

You’ll Be Successful In This Role If

Consistently achieve strong open rates, click‑through rates, and engagement on automated flows, newsletters, and retention campaigns

Translate complex employee benefit information into snappy, easy‑to‑understand content that users can immediately act on

Maintain a flawless content calendar while capitalising on topical marketing opportunities with quick turnarounds

Use data and A/B testing to iteratively improve content performance in close collaboration with the Lifecycle&Automation Manager

Ultimately move users from simply "understanding" Epassi to becoming genuine, active fans of the platform

What You Should Be Doing (daily)

Drafting, editing, and refining short‑form copy for in‑app messages and push notifications, and long‑form copy for newsletters and automated email flows

Managing the content calendar to ensure all communications go out at the right time across every channel

Monitoring news, holidays, and cultural moments to quickly draft and publish relevant, topical content

Reviewing daily and weekly engagement metrics to identify what's working and making immediate tweaks

Meeting with internal experts to gather complex information and translate it into accessible, engaging copy

Using AI tools as a brainstorming and drafting assistant, while applying your human editorial touch to finalise content

Working within engagement platforms such as Braze, Iterable, or Customer.io to set up and schedule content

What You Should Bring

Proven experience in content creation with a specific focus on email marketing, personalised user journeys, and copywriting

Demonstrated expertise in versatile copywriting across multiple touchpoints— from high‑conversion short‑form copy to engaging long‑form content

End‑to‑end campaign management experience, from creative concept through to execution

A strong background in content operations and calendar management across multiple concurrent communication streams

Hands‑on experience analysing content performance metrics (open rates, CTRs, engagement data) to A/B test and optimise copy

Familiarity with modern Customer Engagement Platforms (Braze, Iterable, or Customer.io) or a high aptitude to rapidly adopt them

Proficiency in using AI tools for content ideation and drafting, combined with strong editorial judgment

A Bachelor's degree in Marketing, Communications, or a related field— or an equivalent combination of relevant experience and HBO working and thinking level

Your Language Profile

Dutch - Native / C2 (mandatory)

English - B2‑C1 (mandatory)

Your Track Record

Demonstrated success in developing and optimising data‑driven email marketing strategies and personalised automated lifecycle flows

A portfolio showcasing versatile copywriting across both short‑form and long‑form content in a B2C or user‑facing context

Proven ability to work with subject matter experts and translate technical or complex information into engaging, accessible copy

Experience working in a fast‑paced, dynamic scale‑up or similarly agile environment

Your Competency Profile

Strategic creativity&structured execution: you balance out‑of‑the‑box thinking with strong organisational skills — managing a complex content calendar while never missing a deadline

Proactivity&high ownership: you’re a self‑starter who shapes your role rather than waiting to be directed, and you take full accountability for every campaign you deliver

Scale‑up agility: you thrive in fast‑moving environments, navigate ambiguity with ease, and seize real‑time marketing opportunities as they arise

User‑centric empathy: you deeply understand the diverse Dutch workforce and know how to make even the most complex benefit information feel simple, relevant, and activating

Cross‑functional collaboration: you naturally break down silos, partner effectively with diverse internal stakeholders, and turn complex input into clear, unified messaging

Data‑driven mindset: you let performance data guide your decisions, continuously testing and refining your content to maximise impact

Why You Should Join Us Be part of an ambitious growth journey with a clear purpose— boosting everyday wellbeing — and create a meaningful, positive impact on both individuals and society. Join a fast‑growing tech company with a strong financial foundation, offering opportunities to grow and make an impact together with us.

Benefits

Hybrid working

26 vacation days plus 6.5 additional days off (ATV)

Employee incentive program

All the required hardware and software to get the job done

Travel expense allowance, holiday allowance, and pension plan

A bike plan plus 70% discount on your own fitness subscription and a free Workit membership

Flexible Benefit Budget

Team events

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