Market and Competition Analyst / Manager, Hengelo

About Us With 80.000 talents working in 68 countries, we are one of the biggest high‑tech employers in the field of safety and security. In the Netherlands, where 2000 employees are based, we are located in four cities: Huizen, Delft, Eindhoven and Hengelo (HQ). Together with an extensive ecosystem of knowledge partners, customers and suppliers, we work on radars for naval vessels, cyber security solutions, transportation systems, communication equipment for land forces, cryogenic cooling solutions and research&development for radar tech (in collaboration with TU Delft).

Location: Hengelo, Netherlands

About the Team Marketing consists of the following groups:

Marketing, responsible for the definition of our Market(s), the Market needs, the Go‑To market and the Marketing communication; supporting Sales with campaigns and materials and Product Management in Value Proposition development and pricing strategy.

Operational Business Development (OBD), responsible for gathering&understanding operational inputs, convincing customers of the operational relevance of our solutions and remaining a thought leader to support future business.

Competition&Market Intelligence (CMI), responsible for market size&share analysis, gathering business&competitor insights and assessing industrial and geopolitical trends.

Marketing closely works together with the product teams (including Technical Innovation) and the Sales teams in order to define the marketing strategy, support these teams with operational marketing support and provide the intelligence required to win business.

About the Job As Competition&Market Intelligence Manager you will contribute to improving the TNL‑NAVAL information position on markets and competitors, in order to improve the efficiency and effectiveness of our Strategy, Sales and Product Teams to strengthen our market position. Your tasks include:

Coordinate the CMI team actions in close cooperation with the marketing director.

Structure methods&processes for information gathering from both Thales and external sources on customers and competitors, based on the articulated needs of Marketing, Sales and Product Management.

Analyse data and create business analysis reports on customers, markets and competitors.

Participate in the Thales Group Strategic Business Analysis activities, with an emphasis on the Thales global Naval business.

Support the Strategic Business Plan, Sales plan and Product plan with trend analysis and customer profiles.

Contribute to developing and strengthening the digital CMI framework (methods, tools).

Deploy various value and bid marketing tools such as Black Hats and Price‑to‑Win analysis.

Maintain the market&competitor databases.

About You

Hold a relevant Master’s Degree and have at least 5 to 7 years of experience in the defence industry.

Have a strong affinity with the (naval) defence market and a good knowledge of international relations / geopolitics.

Enjoy searching for pieces of information, combining them into relevant business analysis reports that inform strategy, product decisions and support the sales process.

Be keen on providing customers (strategy, sales, products, marketing) with relevant marketing information, keeping our strategy and commercial stakes in mind at all times.

Be a team player with excellent international communication skills, able to discuss independently with strategy, sales and product management and understand their business needs.

Enjoy working in an international organization and possess the ability to create and maintain effective information networks.

Thales offers

An interesting job within a nice team in an international high‑tech environment.

Room for personal development and initiative.

The opportunity to grow within the organization, on a technical, managerial, commercial or international level.

An open and flexible work environment where a healthy work‑life balance is considered important.

A pleasant workplace in the best building in the Netherlands (Public’s Choice Award, 2015) with our own Starbucks corner.

Excellent work conditions, with 40 holidays a year, among other benefits.

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