Senior Business Analyst, Hoofddorp

Be part of a movement that moves the world At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for Anima Sana in Corpore Sano (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first stepin Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Your role in our shared journey Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission by supporting data-driven decision‑making across strategic commercial activities within the sports industry. In this newly created Senior Business Analyst role, you'll collaborate with Commercial, Category, Operations, Merchandising/Planning, and Finance teams to uncover insights, improve performance, and drive growth through comprehensive business analysis and strategic reporting.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.

Your key responsibilities will be:

Gather and analyse sales data, customer behaviour patterns, sell‑out information, seasonal assortment planning, orderbook management, market share metrics, and financial performance to support strategic decision‑making.

Develop standardised KPI dashboards and reporting templates across multiple stores, channels, markets, and product categories to ensure consistent performance measurement.

Collaborate with senior leadership teams to translate overarching business objectives into actionable insights and measurable outcomes.

Provide data‑driven recommendations to optimise account performance, channel effectiveness, market penetration, and product portfolio success.

Lead cross‑functional initiatives including system implementations, process improvements, and digital transformation projects to enhance operational efficiency.

Assess the financial impact of strategic initiatives and business cases to ensure informed investment decisions.

Identify improvement opportunities and innovative solutions to drive commercial growth and operational excellence.

You have the following skills:

5+ years of relevant business experience.

Master's degree in Data Science, Statistics, or Business Administration.

Strong proficiency in MS Office, SAP FMS/EWM, and BI tools such as Qlik and SAC.

Advanced skills in Excel, SQL, and data visualisation platforms.

Experience with CRM systems, particularly Salesforce, and marketing analytics.

Life at ASICS When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.

Our commitment to your wellbeing We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

Access to

office

gym and sports membership discount .

Exclusive 50% discount

on ASICS and ONITSUKA TIGER gear.

Unlimited access to the Calm app

for better sleep and mental fitness.

Complimentary premium

subscription to our Runkeeper Go™ app .

A

comprehensive wellness programme

consisting of exercise and educational sessions.

Professional support and meditation classes are available through

OpenUp Access .

Working abroad

for four weeks every year.

Hybrid working model . Combine the flexibility of working from home with the dynamic energy of an office environment.

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