Marketing Automation and Website Specialist (on-site), Hoofddorp

Marketing Automation and Website Specialist (on-site) Full-time

Marketing Automation&Workflow Optimization

Lead and drive the development of marketing automation workflows and digital processes to improve operational efficiency.

Evaluate, implement, and optimize AI-driven tools for marketing operations, content management, analytics, and workflow automation.

Develop and continuously enhance internal digital marketing platforms, dashboards, and system integrations.

Identify opportunities to automate repetitive marketing tasks, reporting processes, and operational workflows.

Optimize and manage integrations between all existing MarTech Stack.

Marketing Platform Development

Lead and drive the development and programming of internal digital platforms, portals, and web-based tools to support marketing and business operations.

Develop user-friendly interfaces and ensure strong UI/UX principles across digital platforms.

Build and optimize integrations between internal systems, APIs, AI services, and external platforms.

Lead the implementation and orchestration of AI-driven workflows, agents, assistants, and automation solutions.

Ensure digital platforms follow modern development standards, security practices, and maintainable architecture.

Collaborate with stakeholders to translate business needs into scalable digital tools and platform features.

Continuously explore innovative technologies and programming approaches to improve digital experiences and operational efficiency.

Website Management

Lead the development and execution of the website strategy, including UI/UX design, content strategy, and SEO optimization.

Collaborate with the corporate team to ensure seamless integration with the CMS.

Explore and integrate AI-driven tools to enhance website efficiency, personalization, and analytics.

Monitor website performance and identify areas for improvement.

Oversee the day-to-day management and maintenance of the company’s websites.

Collaborate with the corporate team to implement new features and improvements in CMS and the front-end.

Intranet Management

Collaborate with internal teams to develop and maintain an engaging and informative intranet.

Gather and actively incorporate employee feedback to continuously improve the intranet and meet the evolving needs of the workforce.

Innovation&Leadership

Proactively identify new opportunities for digital marketing growth and innovation.

Stay up-to-date on the latest industry trends and best practices.

Qualifications

Bachelor’s degree in Marketing Technology, Computer Science, Information Technology, Digital Media, Web Development, or a related field.

3+ years of experience in marketing technology, digital platform development, automation, website management, or related roles.

Strong understanding of marketing automation, digital ecosystems, and MarTech platforms.

Experience with website technologies, CMS platforms, APIs, and system integrations.

Experience with AI-driven tools, workflow automation platforms, or AI integration technologies is highly preferred.

Understanding of UI/UX principles and responsive digital experience design.

Experience with analytics and reporting platforms such as Google Analytics, Looker Studio, Power BI, or similar tools.

Experience with automation platforms such as Power Automate, Zapier, Make, n8n, or similar tools is considered a plus.

Strong analytical thinking, problem-solving, and project ownership mindset.

Strong attention to detail and organizational skills.

Fluent English speaking and writing is required; German or French is a plus.

Excellent written and verbal communication skills.

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