Lead Creative Strategist (Paid Social), IJsselstein

Full-time or 32+ hours· IJsselstein (hybrid) · €5,500–€7,000 gross/month

We’re scaling fast, but we don’t believe the next phase of growth comes from spending more.

What you’ll do

Increase our creative hit rate to 5–8% within three months by setting up a consistent feedback loop: analysis → brief → production → testing → optimization

Implement a hypothesis-driven testing framework that design and media buying teams can run independently

Conduct customer research that actually informs creative direction (reviews, Reddit, comments, competitor ads, interviews)

Write clear, actionable briefs that leave no room for interpretation

Work closely with media buyers to translate performance data (CTR, CPA, fatigue, hooks) into new creative angles

Introduce weekly creative analysis that the team actively uses to improve output

Help shape and improve how we use AI in workflows like research, briefing and QA

Who you are

You understand direct response deeply, especially hooks and the first seconds of an ad

You’ve built winning ads and can clearly explain why they worked

You have at least 4 years of experience in performance marketing, including 2+ years focused on creative testing in a DTC brand or agency environment with significant ad spend

You think in systems, not one-off wins, and enjoy building processes that others can execute

You already use AI tools like ChatGPT or Claude in your daily work and have a clear perspective on where they add value

You’re comfortable working with metrics like CTR, CPA, hold rate and frequency, and know how to turn insights into action

You take ownership and move forward even when things are not fully defined

You’re driven to become one of the best performance creative strategists in DTC

You’re familiar with brands like schilderopnr.nl or diy-artclub.com and have ideas on how to improve our ads

Experience with TikTok-native content

Experience coaching or mentoring others

What we offer

Salary between€5,500 and €7,000 gross per month (full-time), depending on experience

Flexible workload: 32 or 40 hours per week

Hybrid setup from our HQ in IJsselstein (near Utrecht), including parking and a spacious office

Direct impact: you influence how we spend€375,000 in ads every week

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