Freelance Marketing Data Analyst, Maastricht

Contract:

6 months with possible extension

Hours:

24 hours per week

Working Model:

Hybrid

Overview We are seeking an experienced

Freelance Marketing Data Analyst

to support a marketing analytics and customer engagement project based in Maastricht.

The role will focus on assessing and optimising the current marketing data environment, followed by supporting customer segmentation and lifecycle initiatives within Customer.io.

Project Scope Phase 1– Marketing Data&Analytics Assessment

Assess and analyse the current marketing data landscape

Review tracking, reporting, attribution, and data quality

Optimise data models and analytics workflows

Provide actionable insights and recommendations

Support Customer.io implementation and optimisation

Build and manage customer segments and automated journeys

Analyse customer behaviour and campaign performance

Required Experience

Setup as a freelance (ZZP**) in the Netherlands

Minimum 5 years’ experience in marketing or digital analytics

Strong hands‑on experience with:

BigQuery

Looker Studio / BI reporting tools

SQL

Minimum 2 years’ experience with Customer.io

Experience working with customer data, segmentation, and marketing performance analysis

Ability to work independently and make an immediate impact

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