Marketing Lead (SaaS), Rotterdam

At

geoFluxus , we help large companies and organizations gain control over their waste and material flows. We collect and validate waste-related data and turn it into concrete circular opportunities. Our SaaS platform automates the full process: from data collection and validation to reporting, compliance, and actionable insights.

We have product-market fit, a clearly defined ICP, and strong customer proof. As we scale into new markets and industries, we’re looking for a

Marketing Lead

who will take ownership of our messaging, positioning, and content strategy and turn our value into clear, compelling stories that drive growth.

The Role As

Marketing Lead at geoFluxus , you own how we show up in the market.

You are responsible for shaping our narrative, strengthening our positioning, and translating complex data- and sustainability-driven value into clear messaging for decision-makers.

You will:

Own

messaging and positioning

across ICPs, industries, and buyer personas

Define and execute our

content strategy

(website, thought leadership, cases, whitepapers, sales enablement)

Translate product value into clear commercial narratives in close collaboration with

Sales and Product

Support go-to-market efforts for new markets, features, or segments

Manage and improve

lead generation

foundations (together with Sales)

Oversee brand consistency across channels and materials

Coordinate external partners (e.g. performance marketing or content agencies) where needed

This role is ideal if you enjoy combining

strategic thinking with hands-on execution , and want to build marketing in a start‑up where impact is tangible and close to real‑world problems.

What We’re Looking For

5+ years of experience

in B2B SaaS marketing (or similar complex B2B environment)

Strong experience with

messaging, positioning, and content

Ability to translate

complex products or data‑driven solutions

into clear, compelling stories

Experience working closely with

Sales

(sales enablement, ICPs, value propositions)

Affinity with

sustainability, circular economy, waste, or ESG

is a strong plus‣ If not, strong motivation to learn is essential

Comfortable operating in a

start‑up environment

with ownership and ambiguity

Experience with demand generation, product marketing, or go‑to‑market is a plus

Fluent in English. Dutch is a plus, but not required.

Formal education is not a requirement. Experience, ownership, and clarity of thinking matter more.

Why geoFluxus?

A marketing role with purpose: your work directly supports the transition to a circular economy

A proven product with clear ROI and real customer impact

Direct influence on company growth and market positioning

A Rotterdam‑based team working on meaningful, real‑world challenges

Room to grow as the company scales internationally

What We Offer

A

36‑hour workweek , with

every other Friday off

- without any impact on your salary

A

hybrid working setup : Wednesday to Friday at our

Rotterdam office , the rest of the week you can work where you prefer (home or office)

An

NS Business Card

for commuting

At least 5 weeks of paid vacation , with flexibility to take more if neededA

quarterly offsite , in the Netherlands or abroad, to plan, brainstorm, and strengthen the team

Application Process

Apply:

Send your CV and a short motivation explaining why you’re excited about this role and about geoFluxus.

Introduction call (30 min)

Case:

A short case around messaging, positioning, or content strategy.

Meet the team

Offer

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