Brand Lead, Rotterdam

Ditto what? Let's bring convenience to care. Ditto is building the consumer layer that European healthcare has been missing, by providing people the right info, in the right format, at the right time.

Why Imagine your grandmother always bringing one of her children to the hospital, since she does not fully grasp what has been said. Let alone is she able to recall what's going on when she comes home. Or going through ten different apps and hospital portals to stitch together your medical history, in Latin. Healthcare systems are designed for the providers, and leave people feeling passive and ill–understood. In other words, they force us to be patient. We think that should be different, by putting you and your loved ones at the heart of care. That ambition is – naturally – universal and thus actually global.

What? Our technology allows everyone to capture, explain, and share meaningful interactions about health. Today, that is an AI‑powered app that clarifies all your healthcare encounters and connects you with the people around you through Care Circle. But what you see today is only the start. We’re building towards a platform that allows you to navigate healthcare with convenience and clarity, for yourself and with lovedones. We want to build the Polarsteps for Health, and yes, that will at least be European.

Who? A massively ambitious team, with little patience for the status quo. We are driven by a shared mission and excited about shipping fast. We hired ex‑Google folks for AI, we hired Storytel's Head of Growth for well, growth. We’re looking for someone who will make Ditto undeniably Ditto, in every pixel, every word, and every market. We hope you push that bar further. Since our launch in July 2025, we have hit #1 in the App Store, secured backing from major players like Menzis and Chris Oomen, and helped ~80,000 users understand their care journey, while up to 40% of all summaries get shared already. This was a great validation that what we’re trying to achieve matters for many. Want to help us build this?

The role We’re looking for a Brand Lead to define how Ditto shows up in the world. Healthcare has never had a great consumer brand. Not in Europe, not anywhere. Clinical portals feel clinical. Wellness apps feel shallow. Nobody has built something that earns trust when the stakes are highest, and still feelswarm, human, and beautiful. That’s the job. You’ll be the architect of a brand that earns trust in living rooms, waiting rooms, and boardrooms alike.

The brand ambition Healthcare is deeply personal. When you’re diagnosed with something serious, you’re handed PDFs and portals built in the ’00s. Your family gets nothing. We believe the person navigating cancer treatment deserves better design than someone booking a holiday home. But healthcare carries fear, complexity, intimacy, and trust. You needto design for all of that without simplifying away the gravity.

Healthcare brands tend to pick a side: clinical and trusted, or warm and shallow. This role exists because we believe you shouldn’t have to choose. The brand should feel human without being soft, innovative without losing credibility, personal enough to sit with someone during a difficult diagnosis, and universal enough to work across cultures and generations. It should appeal to the boomers who struggle with their care, and to their children, who pitch Ditto to their parents, or use it themselves when they need care. Flexible enough to grow with us as we expand and evolve, without losing its soul.

What this role is At its core, this is a brand strategy and brand design role. You own how Ditto looks, feels, and speaks, from visual identity and tone of voice to the design systems that make the brand come alive in our product and marketing. You define the brand’s soul and guard its coherence across everything we do.

But we’re a startup, and the best brand thinkers we know are also exceptional makers. So while brand is your domain, we expect you to roll up your sleeves, whether that’s jumping into product design when the brand needs to show up in the app, or crafting campaign assets that need to ship tonight.

Today, the design team includes a UX Lead and a part‑time UI designer, and you’ll bring brand and creative leadership alongside them. Over time the team will grow, but our default is to work smarter and more AI‑native, not just add headcount. For brand strategy, positioning, and international expansion, you work directly with Ditto’s founders, Expansion Lead and Growth Lead.

Key Responsibilities

Own the Brand. Define and steward Ditto’s visual identity, tone of voice, and design principles, making sure everything we ship, say, and show is coherent, compelling, and unmistakably us. Establish something timeless, but never rigid. The brand should grow with the company. Evolution over revolution.

Lead Brand Strategy. Go beyond aesthetics. Define what Ditto stands for and how we position ourselves in people’s lives, not just in the App Store. Think about brand architecture, messaging frameworks, and how trust is built across every touchpoint, from first impression to long‑term loyalty.

Drive Brand Across Markets. As we expand into the UK, Spain, Ireland, and beyond, you ensure our brand adapts with cultural intelligence. Same soul, right local expression. Understand that“Care” resonates differently in Rotterdam than in Madrid.

Lead Creative Content. From motion design to app‑store assets, socials to pitch decks, our website, you oversee the creative quality of everything that leaves our doors. High bar, always. You’re very hands‑on when needed.

Connect Brand to Product. You ensure the brand runs through every product experience, from onboarding to the smallest interaction. You work with the design team to make sure the app feels like Ditto from the first second. And when the team needs an extra pair of hands, you’re happy to jump in.

Build the Brand Toolkit. Create the systems, guidelines, templates, and assets that enable the team to move fast without losing coherence. Your goal is to make great brand decisions easy for everyone, not to be the only one making them.

Your first year is a success when

People trust Ditto before they even open the app, because every touchpoint signals quality and care.

A cohesive, evolved brand identity has launched, emotionally resonant and unmistakably Ditto.

The team moves faster because the brand system removes guesswork across product, marketing, and strategy.

When we launch in our first international market, the brand lands like it was built there.

Who you are

A Brand Strategist and Architect. You’ve built brands from the ground up, not just executed on someone else’s vision. You think in systems, not one‑offs. Brand positioning, narrative, and identity are your native language.

A Hands‑on Maker. You’re not just a strategist in a deck. You can design. When a product screen needs to embody the brand, or a marketing asset needs to ship fast, you can make it happen yourself. You understand product design well enough to step in and contribute directly when it matters.

A“Warp Speed” Creative. You thrive in early‑stage environments where things move incredibly fast and nothing is stable. You balance pragmatism with perfectionism, and you know exactly when to use which.

AI‑Forward. You feel empowered and excited by the possibilities of AI. It enables you to move faster, leaving more room for taste and craft.

Visionary. You have a point of view on what consumer health experiences should feel like, and you can articulate it in a sketch, a prototype, or a pitch. You understand the tension between medical credibility and emotional warmth.

Culturally Fluent. You know that a brand that works in the Netherlands doesn’t automatically work in Spain. You’ve navigated this before and you know how to adapt without losing the thread. Being fluent in Dutch is a must.

Experienced. You have 8+ years in brand, design, or creative leadership roles, ideally at a consumer‑facing tech company or a fast‑moving scale‑up. HealthTech experience is a bonus; strong B2C instincts and a sharp eye for mobile are a must.

Mission‑Driven. You believe that design can make healthcare more human. And that belief shows up in your work, not just your motivation letter.

What we offer

Skyline view of Rotterdam from our office, coffee from a Moccamaster

Competitive salary + equity

A chance to build the consumer layer that European healthcare has been missing

Greenfield opportunity to define a brand and design system from the ground up

Impact at warp speed, what you build today improves people’s care tomorrow

Flexibility, speed, impact + Pokémon merch

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