Stores Category Manager, BeNeFrux– Remote&Flexible Hours, Rotterdam

What’s The Role

Shell Mobility is the world’s largest fuels retailer, with more than 50,000 sites across 60 countries, serving over 30 million customers every day with fuel, food, coffee, and convenience products. Within this global network, the Benelux&France cluster operates nearly 1,000 service stations across four countries, supporting private customers, fleet drivers, and truck drivers. As part of our Powering Progress strategy, we are driving the mobility transition by making cleaner mobility seamless and enjoyable– enhancing our fuels portfolio, expanding EV charging, and delivering an outstanding convenience retail offer that puts customers first and elevates every journey.

Within this context, Starbucks plays a vital role in strengthening Shell’s premium convenience retail proposition across BeNeFrux, driving brand perception, customer frequency, and foodservice profitability. As Category Manager in Starbucks Stores, you will be fully accountable for the end-to-end commercial performance, concept execution, and continuous development ofthe Starbucks offer. You will act as the key commercial and operational interface between Starbucks, regional Shell stakeholders, and external partners, ensuring a high-quality, consistent customer experience while unlocking growth and value across the network.What You’ll Be Doing

Own the end-to-end performance of the Starbucks Stores category across BeNeFrux, delivering against commercial and operational targets Carry full category P&L accountability, driving sustainable revenue growth and profitability Define and execute the Starbucks category strategy, aligned with broader convenience retail and mobility objectives Serve as the primary commercial interface with Starbucks, fostering a strong, value‑driven partnership Drive operational excellence, ensuring brand standards, governance, and compliance across all locationsLead innovation initiatives, including pilots and multi‑market rollouts, to enhance the customer offer and experience What You Bring

Proven experience in category management or within branded foodservice Strong analytical skills, with a high affinity for working with data (e.g., Excel and reporting tools) Solid commercial acumen, including experience managing P&L responsibilities Exposure to and experience working with international brand partners Strong stakeholder engagement and project management capabilities A proactive, structured, and detail‑oriented approach, combined with a hands‑on mindset Ability to effectively manage multiple priorities and meet deadlines in a fast‑paced environmentStrong communication skills, with the confidence to collaborate cross‑functionally What We Offer

You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.Progress as a person as we work on the energy transition together. Continuously grow the transferable skills you need to get ahead. Work at the forefront of technology, trends, and practices. Collaborate with experienced colleagues with unique expertise. Achieve your balance in a values‑led culture that encourages you to be the best version of yourself.Benefit from flexible working hours, and the possibility of remote/mobile working. Perform at your best with a competitive starting salary and annual performance related salary increase– our pay and benefits packages are considered to be among the best in the world. Take advantage of paid parental leave, including for non‑birthing parents.Join an organisation working to become one of the world’s most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply. Grow as you progress through diverse career opportunities in national and international teams.Gain access to a wide range of training and development programmes. We’d like you to know that Shell has a bold goal: to become one of the world’s most diverse and inclusive companies. You can get to know more about how we’re working towards that goal.

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