Growth Marketing Lead, Amstelveen

At Padelplay, we’re building the future of padel performance.

Our AI-powered sensor and app help players understand their game through real match data, tracking every shot, analysing patterns, and turning gameplay into actionable insights. Padel is one of the fastest-growing sports in the world, and we’re building the performance platform that grows alongside it.

We’re now looking for a Growth Marketing Lead to help scale the next phase of Padelplay.

The Role We’re looking for someone who understands how modern consumer brands grow through content, community, performance marketing, and product-driven growth loops.

You’ll take ownership of Padelplay’s day-to-day marketing execution and growth operations, working closely with the Managing Director and the broader team.

The Managing Director owns the long-term product vision and strategic direction. Your role is to translate that vision into marketing execution, campaigns, content, partnerships, and measurable growth.

This role is ideal for someone who loves building, testing, optimising, and shipping fast. You need to have a track record in growing eCommerce brands and managing paid campaigns.

What You’ll Do Growth&Performance Marketing

Manage and optimise paid campaigns across Meta, Google, TikTok, and other relevant channels

Improve acquisition funnels, landing pages, conversion rates, and attribution

Analyse campaign performance and turn insights into action

Work closely with creative production to improve ad performance

Content&Brand

Coordinate athlete collaborations, creators, ambassadors, and UGC

Build content systems that consistently generate engaging performance-focused content

Help strengthen Padelplay as a premium, modern SportsTech brand

Community&Retention

Help grow and activate the Padelplay community

Support CRM flows, onboarding, email marketing, WhatsApp community management, and retention initiatives

Work closely with product and customer support to identify friction points and improve engagement

What We’re Looking For Must-Haves

5+ years experience in growth marketing, brand marketing, content, or consumer startups

Strong understanding of paid social and performance marketing

Experience creating or managing social-first content

Highly organised and execution-focused

Comfortable working in a fast-moving startup environment

Strong communication skills in English

Experience in SportsTech, consumer apps, or D2C brands

Experience with tools like Shopify, GA4, Meta Ads, GTM, Mailchimp/Klaviyo, etc.

Why Join Padelplay?

Work in one of the fastest-growing sports globally

Join a fast-growing SportsTech startup early

Help shape the future of performance tracking in padel

Work closely with ambitious founders and athletes

Build campaigns and projects with real ownership and impact

Be part of a team obsessed with helping players improve

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