Lead Specialist Sales, Veghel

Your challenge You make sure the sales team is always one step ahead. Old leads? You see new opportunities.

At

BAS World , one of Europe’s largest trading platforms for used commercial vehicles— including trucks, trailers, and machinery— we are looking for a

proactive Lead Specialist

who supports our sales team in getting the most out of every lead opportunity.

What will you do? As a

Lead Specialist

in the Sales department, you are the essential link between data, customer interaction, and the sales team. You make sure no opportunity is left untouched. Where leads were previously dropped or have gone cold, you reassess their potential. You analyze, prioritize, and ensure the right leads reach the right salespeople at the right time.

You work closely with our sales team, enabling them to fully focus on closing deals– with better-qualified and better-prepared leads. In addition, you help shape smart customer conversations through

Trengo , using AI to make contact with (potential) customers faster, more relevant, and more personal.

Your role at a glance:

Analyze and re-engage old or inactive leads

Select and enrich lead information for targeted follow-up by sales

Monitor lead progression and identify opportunities for reactivation

Contribute ideas on lead strategy and sales processes

Develop and optimize (AI-driven) customer conversations via Trengo

Collaborate daily with account managers and sales colleagues

We offer you

A key role within a fast-growing international trading company

Collaboration with a dynamic, ambitious, and experienced sales team

Plenty of room for your own ideas, innovation, and improvements

Competitive salary and solid secondary benefits

Strong opportunities for professional growth in a company in motion

Your specifications

You have great communicative skills

You have a commercial drive and are customer-oriented

You have strong analytical skills and a structured, opportunity-driven mindset

You are able to motivate others to take action

You have an interest in digital tools, customer data, and AI applications

You are fluent in Dutch and English (additional languages are a plus)

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