Marketing&Creative Strategist, Poeldijk

Marketing&Creative Strategist The Marketing&Creative Director will lead brand storytelling and creative strategy across the Kranis portfolio, with a strong initial focus on

Minimus . This role ensures that every brand under Kranis communicates a clear, consistent, and compelling story across all channels, from e-commerce to retail, enabling long-term customer loyalty.

About Kranis Kranis B.V. is a fast‑growing CPG company based in Poeldijk, Netherlands, with a mission to develop high‑quality, sustainable, and affordable products that make everyday life easier. Our portfolio includes brands such as Minismus, which offers simple, stylish, and functional home solutions, specifically designed formodern families. We’re building a truly global company. Alongside our headquarters in the Netherlands, we also hold offices in Asia and the United States.

Key Responsibilities

Overall Marketing Leadership

Develop and execute a comprehensive marketing strategy across all channels (digital, social, influencer, content, email, and paid media).

Drive SEO, content marketing, and PR initiatives to boost organic visibility.

Lead brand positioning and storytelling to strengthen Kranis’ identity in competitive markets.

Brand Storytelling&Consistency

Define and safeguard the core brand story for Minismus and other Kranis brands.

Ensure messaging and visuals are consistent across all customer touchpoints (D2C, marketplaces, retail, PR).

Oversee product listings, packaging, and creative content so that each USP is clearly and consistently communicated.

Ensure proper localization per country across all customer touchpoints (D2C, marketplaces, retail, PR).

Advertising&Creative Strategy

Develop data‑driven advertising strategies tailored to each brand.

Lead creative development for campaigns, including concepts, visuals, and messaging.

Continuously test and analyze ad performance to optimize creative effectiveness.

Customer Retention&Loyalty

Create retention strategies, including email marketing, loyalty programs, and community engagement.

Oversee blog content, PR activities, and other storytelling formats that strengthen brand authority. Drive initiatives that increase repeat purchase rates across brands.

Social Media&Influencer Strategy

Build and implement social media roadmaps for each brand, aligned with target audiences.

Develop influencer strategies to expand reach, trust, and credibility.

Ensure all digital communication aligns with Kranis’ customer‑first, approachable tone of voice.

Retail&New Market Entry

For Minismus and future Kranis retail collections, design a distinctive marketing proposition for retail buyers.

Create compelling storytelling and visual presentations that make our products stand out in stores.

Support entry strategies for new markets or sales channels across the Kranis portfolio.

Requirements

Proven experience (7+ years) in senior marketing roles, ideally within consumer goods, FMCG, or e-commerce.

Demonstrated success in scaling brands through integrated, multi‑channel campaigns (digital, social, content, influencer, email, and paid media).

Strong leadership skills with a track record of managing and inspiring cross‑functional teams. Analytical mindset with expertise in marketing analytics, SEO, and performance measurement.

Excellent communication and storytelling skills, with the ability to strengthen brand identity in competitive markets.

Creative, hands‑on, and customer‑focused thinker with a passion for building brands that make a real impact on everyday life.

Comfortable working in an international environment with distributed teams across Europe, Asia, and the U.S.

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