B2B Content Marketing Specialist, Zoetermeer

Job Description Job Title:

B2B Content Marketing Specialist Location:

Zoetermeer, The Netherlands (on-site) Reports to:

Marketing Manager Contract Type:

Full-time

About LG Sonic: L G Sonic is a global leader in sustainable water quality management, dedicated to developing cutting-edge technologies that help protect water ecosystems. With operations in over 50 countries, we specialize in advanced solutions for algae control, water quality monitoring, and environmental protection. Our award-winning ultrasonic technology, combined with real-time data monitoring, empowers industries, municipalities, and governments to maintain clean and healthy water bodies while reducing chemical use. At LG Sonic, we foster a dynamic and innovative work environment, driven by a passion for sustainability and technological excellence. Join our team and be part of a mission to create cleaner water for future generations.

Position Summary: We are looking for a Content Marketing Specialist who will drive content strategy and execution that directly supports demand generation, organic growth, and sales enablement across global water treatment markets. In this role, you will create high-quality, SEO-optimized content that educates water treatment professionals, environmental decision-makers, and technical buyers while supporting pipeline development through strategic content campaigns. You will transform complex technical concepts into compelling narratives through articles, case studies, webinars, website copy, and lead generation assets. Your work will strengthen organic search visibility, build brand authority, and enable sales conversations with utilities, municipalities, and industrial clients worldwide.This is a dynamic role for a performance-driven content marketer who thinks in funnels and understands how content drives demand generation. You will own content production today while growing into broader digital marketing responsibilities including campaign execution, webinar programs, and marketing automation. You will work independently within a small, outcome-driven team where your contributions directly impact lead generation, pipeline growth, and customer engagement.The ideal candidate has at least 3 years of B2B content marketing experience with demonstrated demand generation impact, can write for technical audiences in both

English and Spanish , and thrives in fast-paced environments where metrics and business outcomes matter.

Position duties and responsibilities: Write SEO-optimized articles, customer success stories, and sales enablement content that drive organic traffic and generate qualified leads Create content for demand generation campaigns including lead magnets, landing pages, email sequences, and webinar programsExecute end-to-end campaigns from content creation through performance tracking Track content performance through the funnel (traffic→ leads → pipeline) and optimize based on analytics and conversion data Conduct outreach to industry publications for guest articles and backlinks Support SEO strategy, website content migration, and localized content for Spanish-speaking marketsزBe a true team player with strong professional communication skills and the ability to collaborate across departments

Qualification and requirements: Minimum 3 years of full-time B2B content marketing experience with proven impact on lead generation or demand generation Fluent in English and Spanish (written and spoken)— this is a core requirement for the role Strong SEO writing skills with ability to create content that ranks and convertsPortfolio demonstrating long-form content creation and diverse content formats Understanding of B2B buyer journeys, demand generation funnels, and how content supports pipeline growth Proven ability to simplify complex technical topics for professional audiences Self-directed with ability to work independently, take initiative, and manage multiple projects simultaneouslyExperience tracking content performance using analytics tools and optimizing based on data Comfortable working with content management systems (WordPress), SEO tools, and marketing platforms Adaptable marketer eager to expand skills beyond content into broader digital marketing areas Bonus: Experience in water, sustainability, cleantech, infrastructure, or environmental sectorsPortuguese, or French language skills Background in journalism, PR, or trade publication writing Experience with marketing automation platforms, CRM systems, or campaign management tools Understanding of ABM (Account-Based Marketing) principles and target account engagement

Why Join LG Sonic?

At LG Sonic, you will be part of an exciting and collaborative work environment where your contributions directly support our mission of environmental sustainability and innovation. As a global leader in water treatment technology, we provide the opportunity to grow professionally while working on projects that create real environmental impact. You will collaborate with international stakeholders on large-scale water projects and play a meaningful role in advancing sustainable water solutions worldwide. We invest in our people and foster an inclusive culture where every team member’s ideas are valued, while also offering significant responsibility and autonomy to contribute to the development of new markets.

LG Sonic Values : Unity, Trust, Positivity, Over deliver and Passion.

Application Process:

If you are interested in joining LG Sonic, we encourage you to apply by following these steps: Submit Your CV: Send your updated CV and Letter of motivation to



with the subject line:

B2B Content Marketing Specialist Application Review: Our HR team will carefully review all applications and contact shortlisted candidates for further steps. Hiring Process: Selected candidates will be invited for a written test (optional depending on position) followed by interviews to assess their skills, experience, and suitability for the role.For any questions or further information, please contact our HR department directly at +31 624684419

Applicants must already reside in the Netherlands, preferably within the Randstad area.